U
URL
SEO
Digital Marketing
Website

URL – URL stands for “Universal Resource Locator” and refers to the address of a webpage.

URL Rating
SEO
Digital Marketing

UR – an abbreviation of "URL Rating". It is a link metric created by the marketing platform Ahrefs to define an individual URL’s authority and ranking potential. A similar metric to this is PA - Page Authority, which was created by Moz, another marketing platform. 

USP
business terms

USP - a Unique Selling Proposition refers to the distinctive and compelling factor that sets a product, service, or brand apart from competitors in the market. It highlights the unique benefits or features that differentiate a business from others and create a competitive advantage. 

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