E
eCPM – effective cost per thousand impressions (technically, effective cost per mille. Generally, it is the revenue earned by a publisher (a website or an app owner) for every 1000
Exchange rate - A number used to compare the value of money in two different countries/currencies. For example, it determines how many pesos or euros you could get for one US dollar. Exchange rates are always viewed in relation to the exchange rate of another currency.