Marketing campaign - is a targeted set of methods, approaches, and actions used to deliver desired marketing messages to target audiences. A thorough research and development process should go into creating a marketing plan that outlines the objectives of the campaign, how to get there, and how to assess the campaign's effectiveness.
Master size - Traditionally, the size of a typeface from which other sizes are generated. With most digital type, one master is used by the composing system and software to generate all type sizes. For improved legibility and aesthetics, however, a few manufacturers of digital and phototype create a number of different masters, each recommended for the generation of a different range of sizes. In metal type for hand setting (foundry type), where each character design was first cut on a metal punch, each size had a separate master; with machine-cut punches, several point sizes often shared one master.
Midline - The imaginary line that rests on top of the body of the lowercase letters, disregarding ascenders. The distance between the baseline and the midline is the x-height.