Goodwill - is when a company purchases another company for more than the value of its assets—which is quite common—the difference is recorded as an asset named “goodwill.” This is not a general term for the value of a brand, for example, but a very specific accounting term.

Net profit is the operating income less taxes and interest. The same as earnings, or net income. Net profit is the amount of money a business earns after deducting all operating, interest, and tax expenses over a given period of time.

Business intelligence or BI refers to the technology, software, and strategies that businesses use to collect, analyze, and present data. Data-driven decision-making is a core concept of business intelligence.