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Top 3 terms of the week

Serif
Graphic design

Serif - A short line or finishing stroke that crosses or projects from stems or strokes in a character. Serifs have many shapes, including hairline, bracketed, wedge, and slab. Fonts without serifs are called “sans serifs.

Grotesk
Graphic design

Grotesk - The common German name for sans serif faces, as opposed to “Antiqua” which means serif face (a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts.

Midline
Graphic design

Midline - The imaginary line that rests on top of the body of the lowercase letters, disregarding ascenders. The distance between the baseline and the midline is the x-height.