Midline - The imaginary line that rests on top of the body of the lowercase letters, disregarding ascenders. The distance between the baseline and the midline is the x-height.

Grotesk - The common German name for sans serif faces, as opposed to “Antiqua” which means serif face (a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts.

Net profit is the operating income less taxes and interest. The same as earnings, or net income. Net profit is the amount of money a business earns after deducting all operating, interest, and tax expenses over a given period of time.