An A/B test aims to compare the performance of two items or variations against one another. In product management, A/B tests are often used to identify the best-performing option.
A/B testing – a method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.
Above the Fold - The upper half of a newspaper or the section of a webpage that is visible without scrolling.
Acceptance criteria - In Agile, acceptance criteria refer to a set of predefined requirements that must be met to mark a user story complete.
Acceptance Test - in software development, an acceptance test refers to the process of testing a new system, feature, or functionality against predefined acceptance criteria.
Access point – A device that allows wireless-equipped computers and other devices to communicate with a wired network.
Accounting period – the time for which profits are being calculated, normally months, quarters or years.
Answer - A pleading filed with the court before the trial by the defendant in a civil case to answer or deny the plaintiff’s claims.
Ad copy - Generally, all printed text in an advertisement.
Ad Impressions - The number of times an advertisement is seen by audiences.
Ad Server - A web server that saves online ads and delivers them to website visitors.
Ad space - the space on a Web page available for advertisements.
Ad Words - An advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in search engine results.
Adjudicator - A government-appointed, impartial person who considers the arguments presented during a formal legal proceeding and decides the outcome of the matter.
AdSense – a contextual advertisement service provided by Google.
Advertising - A paid commercial message promoting services, products, programs, events people, etc.
Advertising Plan - An explicit outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals.
Advertorial - An advertisement that resembles a news article or editorial in a print or electronic communication that promotes a single program, service, or point of view.
Agile is an iterative product-development methodology in which teams work in brief, incremental “sprints,” and then regroup frequently to review the work and make changes. The agile methodology encourages frequent feedback and the ability to switch focus and priority quickly.
Alias - a short, easy to remember name created for use in place of a longer, more complicated name; commonly used in e-mail applications. Also referred to as a “nickname”.
Annual return -The profit or loss on an investment over a one-year period. The annual return is the return on an investment generated over a year and calculated as a percentage of the initial amount of investment.
Answer - A pleading filed with the court before the trial by the defendant in a civil case to answer or deny the plaintiff’s claims.
Apex - The point at the top of a letter where two strokes meet, for example in the capital ‘A’.
Application programming interface - API stands for application programming interface. An API is a set of protocols and instructions written in programming languages such as Java, Python, C++, that determine how two software components will communicate with each other.
Appeal - A request made after a trial by a party that has lost on one or more issues that a higher court review the decision to determine if it was correct. To make such a request is "to appeal" or "to take an appeal."
Arc - Any curved contour of a letter.
AI stands for artificial intelligence, which is the simulation of human intelligence processes by machines like computer systems. AI works via algorithms in a computerized system, which are clear sets of instructions that a computer can follow to solve a problem or complete a task.
Asset - An item with economic value, such as stock or real estate. It is owned or controlled by an individual, company, or organization. Assets can include physical assets like property and equipment, financial assets like stocks and bonds, and intangible assets like patents and trademarks. Assets are recorded on the balance sheet and represent the economic value of an entity.
Assets- Resources with economic value and the potential to produce future benefits. These are the resources that a corporation owns or controls.
Attorney - Another word for lawyer, but not typically used in Canada, other than in a specific title, such as the Attorney General of Ontario, who is the chief legal advisor to the Ontario government and a member of cabinet, who oversees the justice system in the province.
Authentication - The process of identifying yourself and the verification that you're who you say you are. Computers where restricted information is stored may require you to enter your username and password to gain access.