B
B2B
business terms

B2B - Business to business. 

B2C
business terms

B2C - Business to customer.

Backlink
SEO
Advertising
Digital Marketing

Backlink – a link from a site outside of your site. It is mostly used in SEO, mentioning that backlinks are one of the most important components for optimizing website's ranking.

Bandwidth
Technologies
coding

Bandwidth - A measurement of the amount of data that can be transmitted over a network at any given time. The higher the network’s bandwidth, the greater the volume of data that can be transmitted. 

Banner ad
Digital Marketing
Advertising

Banner ad - A graphical web advertising unit which can be seen everywhere on the Internet. You can see banner ads on websites, social networks, mobile applications, etc. Banner ads can be in different sizes, from very small 100x100 pixels up to Full HD size: 1920x1080. 

BinHex
Technologies
coding

BinHex - A common file format for Macintosh computers; it enables a binary file to be transferred over the Internet as an ASCII file. Using a program like Stuffit, a file can be encoded and renamed with an ".hqx" extension. The recipient uses a similar program to decode the file.

Black hat SEO
Digital Marketing
SEO

Black hat SEO - Using tactics in SEO intended to increase organic search traffic that violates search engine guidelines and policies.

Bookmark
Technologies
coding

Bookmark - a feature available in certain programs like Internet Explorer, Firefox, and Acrobat Reader; it is a shortcut you can use to get to a particular web page (IE and Firefox) or to a specified location within a document (PDF).

Bootstrapping
business terms

Bootstrapping։
1․ Building a start-up company with very little money, often relying on personal savings and pushing for the lowest possible operating costs, while implementing cost-saving systems such as fast inventory turnaround.
2․ Making a forecast beyond a certain period by using the forecasted data for that period. break-even point in time when you will have paid back all your debts, or when revenues exactly match expenses.

Bounce rate
Website
Digital Marketing

Bounce Rate - The percentage of initial visitors to a site who “bounce” to another site instead of staying on the original website.

Break even point
business terms

Break-Even Point - is the output of a standard break-even analysis. The unit sales volumes or actual sales amounts a company needs to equal its running expense rate and not lose or make money in a given month. The formula for the break-even point in sales amount is: = Regular running costs/(1-(Unit Variable Cost/Unit Price)). 

Browser
Technologies
coding

Business intelligence or BI refers to the technology, software, and strategies that businesses use to collect, analyze, and present data. Data-driven decision-making is a core concept of business intelligence.

BTL marketing
Targeting
Advertising
Digital Marketing

BTL -below the line - a marketing term that applies to specific marketing activities through various marketing actions (such as a specific event on the street, providing printed materials to a specific segment of people, etc.).

The background of the term comes from the American literature, where companies, when planning their marketing budget, would write down the main expenses on paper, draw a line and calculate the total budget. Then, considering and adding other marketing activities, other costs were noted down the line. Thus, below-the-line non-standard marketing techniques have come to be called BTL marketing.

Business Administration
business terms

Administration- There are two meanings relating to this word in business:
1. the organization and running of a business.
2. a business going into administration, meaning that a business has gone bankrupt and its creditors can get in touch to try and claim any money they are owed.

Business Intelligence
Technologies
coding

Business intelligence or BI refers to the technology, software, and strategies that businesses use to collect, analyze, and present data. Data-driven decision-making is a core concept of business intelligence.

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